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*Zoom invitation for live classes here!*
5 Lessons-
StartWeek 1: Tuesday 5th October (6.30pm): LINK FOR LIVE CLASS
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StartWeek 2: Tuesday 12th October (6.30pm) : LINK FOR LIVE CLASS
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StartWeek 3: Tuesday 19th October (6.30pm) LINK FOR LIVE CLASS
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StartWeek 4: Tuesday 26th October (6.30pm) LINK FOR LIVE CLASS
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StartWeek 5: Tuesday 2nd November (6.30pm) LINK FOR LIVE CLASS
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Welcome and introduction materials
8 Lessons -
Week 1 : What makes a great course idea?
8 Lessons-
Start1a. What is pedagogy? (VIDEO + POWERPOINT)
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StartACTIVITY: Evaluating your learning experiences: What makes education 'good'?
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Start1b. Knowledge and skills audit (VIDEO + POWERPOINT)
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Start1c. Market-led education… Not ‘educating the market’!
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StartACTIVITY: What makes a great course description?
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Start1d. Developing learning objectives (VIDEO + POWERPOINT)
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StartExample: Intended Learning Objectives (ILOs) - Assessment criteria for Brilliant Club course
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StartBloom's Taxonomy - Higher Learning Objectives
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Week 2: What makes a happy client/learner?
7 Lessons-
Start2a. Mapping client and participant profiles
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StartNeeds assessment sheet (BLANK)
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StartNeeds assessment sheet (Complete example)
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Start2b. Client Consultation - Key Qs to ask (VIDEO + SLIDES)
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StartClient Consultation - Key Qs to ask (RESOURCE + TASK)
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Start2c. Teaching perspectives: Developing your own approach
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StartTeaching Perspectives - an overview of the 5 types
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Week 3: Building your course content
7 Lessons-
Start3a. Education as a product and a process
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Start3b. Examples of different learning activities
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Start3c. Constructive alignment, resources and assessment
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Start3d. Developing theories and concepts for learning
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StartExamples of learning activities - list form
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StartExamples of learning activities - blank for your own notes
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StartMatching learning activities to objectives - TASK
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Week 4: Creating a great learning experience
8 Lessons-
StartACTIVITY - Mapping out ‘Heaven’ and ‘Hell’ of learning experiences
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Start4a. Reflective Learning (Heaven and Hell)
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Start4b. Classroom management - Troubleshooting challenging client types
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StartClassroom management: Troubleshooting 6 common client types
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StartACTIVITY - Adapting your product to different learning formats
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Start4c. Tips for creating a positive learning experience
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Start4d. Evaluation and Feedback forms
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StartEXAMPLE - Evaluation form
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Week 5: Pitching and selling your training product
6 Lessons-
Start5a. 5 ways to get clients (generating leads)
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StartTroubleshooting tricky clients - Common scenarios
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StartTASK: How to price products? (Matching activity)
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StartResults: Training prices matched + advice for pricing/negotiation
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Start5b. Approaches to selling (B2B, B2C, solo, 3rd party)
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Start5c. Client liaison advice (constructive alignment)
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This course is not open for enrollment
Design and sell media training
Create your own original media training courses and learn how to successfully pitch and sell these to clients through this five-week course
Course Summary
Journalists and media professionals have a whole host of valuable skills and experiences that are in high demand across multiple sectors. But many of them don’t know how to translate this expert knowledge into media training that can earn them good money.
This online course will enable you to design and develop your own unique media training products - and learn how to successfully pitch and sell these to paying clients.
Over five weeks you’ll learn how to build original media training offerings from scratch, based on your own unique skills and strengths. You’ll also receive regular feedback from an experienced media trainer who has successfully designed and sold education products to clients from a range of different sectors.
Alongside essential resources, activities and discussion, you’ll be provided with step-by-step guidance and feedback throughout. This will include insider tips on how to best price and pitch your offerings for potential clients, and how to make the most of your professional media experience in the commercial world.
You’ll learn about what makes for high-quality teaching and training (pedagogy) alongside practical business skills. By the end of the course you will be able to produce media training you’re proud of and have the confidence to go and start selling!
Format and delivery
- 2 hours of video classes every Tuesday evening (6.30pm-8.30pm) for five weeks.
- Next course dates are: TBC
- All classes will be interactive and live via Zoom, with activities, discussion, and Q&A with the tutor.
- Videos will be uploaded and shared to our dedicated platform Zenler afterwards for those who miss a live session.
- Activities, guidance sheets, and useful resources will be provided to enhance weekly learning objectives.
- There is no formal assessment for this course.
Course Curriculum
Holly Powell-Jones
Dr Holly Powell-Jones is the founder of Online Media Law UK and has been designing and delivering her own professional media training since 2013.
She started her career as a broadcast journalist, producing content for Community Channel, BBC Radio London, UKRD, and Global Radio as a newsreader and reporter.
Her training for young people on ‘social media law and ethics’ was awarded four years of funding from the Office of the Police and Crime Commissioner for Surrey, reaching over 15,000 school pupils in its final year (2017).
She’s designed and delivered training courses for multiple audiences: From lecturing at universities, to leading corporate away days, to producing original video training series for clients such as SAGE Publishing and IMPRESS.
Holly is also an Associate Fellow of the Higher Education Academy (HEA), a qualified Arts Awards advisor, and a member of the NUJ Professional Training Committee.
Find out more: OnlineMediaLawUK.com
Follow: @Holly_PJ or @OnlineMediaLaw
"Holly is a gifted trainer and delivered an exceptional session for our team on 'practical pedagogy'. As our business develops more training products, it was imperative for us to receive expert guidance on the core principles of learning and what makes great training. Holly's session did just that! We have now been able to apply the theory she introduced us to and are looking forward to delivering our training to clients." - Standing on Giants Ltd.
Excellent course. Very good format bringing together presentation by Holly and group discussions. Holly is brilliant and entirely professional - very experienced, a very good communicator - she creates a very positive, creative, inspirational atmosphere.”
A considered, well-structured course that delivered everything it promised ... Academic insight into teaching activities, reassurance that I was already doing certain things right, inspiring content that sparked me to think of new approaches.
Excellent. Great mix of worksheets, slides and enjoyed the group work with fellow participants. This provided an
opportunity to share ideas and past experiences... Holly was very generous in sharing tips from her own training experiences.