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Session 1
29 Lessons-
StartWelcome from Martin Lloyd
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StartIntroductions
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StartWhy sub-editing is important
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StartWhat does sub-editing involve?
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StartWhat a sub-editor needs to know
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StartCourse instructions
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StartSelf-evaluation practical exercise
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StartSee how you did
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StartProofreading
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StartBS proofreading marks
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StartFact-checking
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StartTypographical failings
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StartSubtitles and transcripts
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StartProofread the layout as a whole
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StartThe New Yorker's Comma Queen
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StartSpelling
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StartHomophones
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StartHomonyms
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StartMinimal pairs
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StartOften confused spellings
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StartSpelling practical exercise
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StartSpelling: see how many you got right
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StartHouse style
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StartWho’s responsible for style?
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StartTone of voice
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StartConsistent branding
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StartHouse style quiz
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StartHouse style practical exercise
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StartStyle: how do you think you did?
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Session 2
61 Lessons-
StartPrinciples of good writing
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StartJournalese
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StartJargon
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StartJargon buster
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StartClichés
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StartForeign words
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StartAbbreviations and acronyms
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StartSex lesson?
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StartPunctuation
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StartCommas
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StartCommas can alter meaning
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StartCommas with introductory words
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StartCommas in pairs
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StartColons
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StartSemicolons
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StartSemicolons in complex lists
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StartSemicolon, comma or full stop?
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StartBulleted lists
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StartHyphens
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StartHyphenate modifiers
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StartThe exception to the rule
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StartHyphens as temporary joiners
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StartHyphens avoid ambiguity
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StartHyphens practical exercise
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StartHyphens practical: the answers
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StartApostrophes
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StartApostrophe fails
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StartQuotation marks
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StartQuotation marks and attribution
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StartBrackets (or parentheses)
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StartPunctuation practical exercise
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StartPunctuation: how did you get on?
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StartTarget audience
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StartEngaging readers
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StartHow to tell a story
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StartLetter
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StartSimplify the language used
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StartWrite how people speak
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StartSimplify: practical exercise
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StartSimplify: Martin's version
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StartWords to cut out
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StartUse plain English
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StartSplit infinitives can be better
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StartSimplify: practical exercise
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StartSimplify: version to compare
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StartCut-to-fit techniques
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StartUse short words
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StartWords with shorter alternatives
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StartWords with shorter alternatives
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StartWords with shorter alternatives
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StartCut repetition
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StartCutting deadwood quiz
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StartCut down on prepositions
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StartLose redundant phrases
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StartSimplify phrases
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StartTurn phrases into a single word
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StartList of redundant phrases
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StartShort sentences are better
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StartHarold Evans
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StartJen Jones practical exercise
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StartJen Jones: Martin's version
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Session 3
39 Lessons-
StartActive versus passive
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StartDitch the passive
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StartChoose the active voice
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StartClauses
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StartSimple sentences
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StartCoordinating conjunctions
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StartConjunctions starting a sentence
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StartBad grammar
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StartDangling modifiers
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StartMisplaced modifiers
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StartSquinting modifiers
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StartRephrase sentences
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StartGrammar glossary
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StartWork verbs harder
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StartProblem verbs
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StartPlurals
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StartReplace nouns with verbs
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StartRemove unnecessary -ly adverbs
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StartAxe adverbs (-ly words)
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Start'That' versus 'which'
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StartAdjectives
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StartPrepositions
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StartConfused pronouns
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StartRewrites
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StartPractical exercise
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StartMartin's two versions
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StartStructuring a news story
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StartThe opening paragraph
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StartHow to write the first paragraph
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StartConstructing paragraphs
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StartEnsure the story flows
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StartPeople in the story
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StartExpressing an opinion
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StartThomas Cook practical exercise
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StartPractical: Martin's version
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StartFeature stories
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StartFeature structure
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StartDrop intro, narrative, outro
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StartThe basics of feature writing
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Session 4
16 Lessons-
StartContent editing
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Start1. The editor’s commission
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Start2. Analysing raw copy
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StartContent editing: Martin’s notes
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Start3. Brief yourself
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Start4. Assumed reader knowledge
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Start5. The ‘so what?’ factor
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Start6. Big numbers
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Start7. The angle
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Start8. Check authenticity
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Start9. Remain impartial
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Start10. Approaching reporters
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Start11. Start to edit
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Start12. Tightening copy
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Start13. Page furniture
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StartContent editing exercise: part 2
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Session 5
20 Lessons-
StartContent editing: new version
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StartPrint versus web
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StartHow people read online
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StartSearch engine optimisation (SEO)
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StartHow search works
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StartContent management
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StartQuick quiz
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StartImage metadata
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StartNews search SEO
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StartHow to use keywords
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StartWeb links
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StartData analytics
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StartHeadlines, standfirsts, subheads
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StartFive headlines and standfirsts
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StartMartin's thoughts on them
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StartHeadlines & standfirsts to write
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StartPublished versions
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StartHow to write headlines
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StartWrite three headlines
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StartThree headlines: Martin's efforts
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Session 6
26 Lessons-
StartSourcing images
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StartTips on choosing images
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StartEditing images
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StartAlt text
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StartCritiquing 14 images practical
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Start14 images: Martin's thoughts
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StartImage 2
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StartImage 3
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StartImage 4
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StartImage 5
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StartImage 6
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StartImage 7
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StartImage 8
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StartImage 9
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StartImage 10
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StartImage 11
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StartImage 12
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StartImage 13
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StartImage 14
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StartStrong images
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StartImage B
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StartImage C
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StartImage D
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StartPrisoners: final practical exercise
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StartPrisoners: Martin’s versions
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StartWhere next?
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